Are Sales Scripts a Good or Bad Idea?
Ask around, and you will find that sales managers have varying opinions on sales scripts. Some organizations swear by the effectiveness of having their salespeople read a script word-for-word, while others feel strongly that allowing a salesperson to initiate a more natural conversation with his/her customer works better. If you are unsure of whether or not your salespeople should use a script, read on. This blog post will discuss the pros and cons of suing a sales script so you can make an informed decision about how your team should interact with customers so they can achieve higher sales results.
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