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Our mission

Helping Companies Hire Top-Performing Salespeople With Our Sales Assessment, The DriveTest®

Widely praised by our clients for its precision and effectiveness, The DriveTest® is a proven tool that helps companies identify top sales talent, improve their sales hiring process and build better sales teams.

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80%

TEST ACCURACY

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1,500+

GLOBAL CLIENTS

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150,000+

Assessments Administered

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30,000+

Top Producers Identified

how we solved hiring

The Birth of SalesDrive

Dr. Christopher Croner set out to find a solution to the common problem of selecting sales candidates who perform poorly on the job despite interviewing well. He soon discovered that the best way to evaluate sales candidates was to focus on identifying the personality traits that are common to high-performing salespeople. 

And in 2005, SalesDrive was found. Through the process of reviewing academic literature research and conducting extensive behavioral interviews with sales candidates and successful producers, Dr. Croner was able to derive the revolutionary DriveTest® sales assessment. Which gives companies the tools to find high-performing sales candidates, hire them, and get it right the first time.

non-teachable traits

Dr. Croner’s Conclusion on Sales Characteristics

Need for Achievement

Need for Achievement is the insatiable desire to pursue excellence for its own sake. Salespeople high in Need for Achievement are self-motivated, set and achieve challenging goals, and are proactive in finding new opportunities. Salespeople with this trait will work diligently and passionately to achieve their goals.

Competitiveness

Competitive salespeople desire to be the best and are driven to win. Highly competitive salespeople love to win and hate to lose. They believe that if they do not get to a call first and close the deal, someone else will. This personality trait helps them to handle rejection, pressure and stay focused on their goals to achieve sales success.

Optimism

Being optimistic is a must in sales as rejection is inevitable. Instead of focusing on the negatives of rejection or taking it personally, highly-optimistic salespeople see the potential in every situation and maintain a positive attitude. This personality trait is vital to staying resilient and motivated, enabling them to close more deals.

Lead psychologist and creator

Dr. Christopher Croner

Dr. Croner is the expert behind SalesDrive’s assessment, The DriveTest®. He has a Ph. D. in Clinical Psychology and is the Author of Never Hire a Bad Salesperson Again. Dr. Croner has helped over 1,500 companies worldwide identify and hire top-performing salespeople.

To hear more from Dr. Croner, visit our Media Page which features interviews, videos and articles on his best practices for sales assessing, interviewing and hiring.

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Testimonials

What Our Clients Are Saying

Be one of many clients who are completely satisfied with the sales hires they made thanks to the DriveTest®.


“I absolutely love this product!  We have hired so many salespeople who would sell themselves in an interview but never lived up to expectations.  SalesDrive has really helped us understand both who we have and who we need.”

Brian HuntCEO, Kore1 Technologies


“As a growing sales organization, hiring became increasingly difficult. Using SalesDrive allowed us to compare the target areas for success in the role, and also measure against our current pool of employees. It’s a simple tool that measures the right characteristics.”
Kristina BajjaniHR Business Partner, Lightspeed

“The SalesDrive test has helped us to identify what type of sales person we are interviewing and in the case of one person we hired, it confirmed that they would be better fit for the account manager role (farmer). It is a nice tool to help identify how we should proceed in hiring for a position.”
Jonathan StaubCEO, TEGUAR Corporation

“Starboard has been using SalesDrive for a number of years now. So far, we have not had anyone disappoint us that has passed the test. For results that we do not understand Dr. Croner is always available for guidance.”
Hans HanssonPrincipal, Starboard Commercial Real Estate

“I absolutely love this product!  We have hired so many salespeople who would sell themselves in an interview but never lived up to expectations.  SalesDrive has really helped us understand both who we have and who we need.”

Brian HuntCEO, Kore1 Technologies


“As a growing sales organization, hiring became increasingly difficult. Using SalesDrive allowed us to compare the target areas for success in the role, and also measure against our current pool of employees. It’s a simple tool that measures the right characteristics.”
Kristina BajjaniHR Business Partner, Lightspeed

“The SalesDrive test has helped us to identify what type of sales person we are interviewing and in the case of one person we hired, it confirmed that they would be better fit for the account manager role (farmer). It is a nice tool to help identify how we should proceed in hiring for a position.”
Jonathan StaubCEO, TEGUAR Corporation

“Starboard has been using SalesDrive for a number of years now. So far, we have not had anyone disappoint us that has passed the test. For results that we do not understand Dr. Croner is always available for guidance.”
Hans HanssonPrincipal, Starboard Commercial Real Estate
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