There is no denying that sales training is integral to the success of your sales team. But just how important is sales training? Very important. With proper sales coaching, your sales reps can hone in on the skills that are required to be successful and properly learn how to implement them into their work. Unfortunately, most sales training programs fall short of sales managers’ expectations. Though companies in the United States are, according to Training Industry, dumping over $161 billion into sales team training, it seems the results rarely meet or exceed expectations in the end. In fact, much of