Underperforming salespeople are perhaps the greatest cause of frustration and financial loss to sales executives and business owners. The cost of hiring and keeping a bad salesperson can easily range from $50,000 to millions of dollars annually, depending on the industry. To make matters worse, many companies waste money by trying to train salespeople who do not have the core personality needed to succeed in sales. Research shows that the most important factor for success in sales is a person’s Drive – the inner fire that ultimately determines if he or she will thrive or fail. Identifying Drive during the