You’ve probably experienced this: The candidate walks in sharp, confident, and prepared. Their resume looks strong. They know the language of sales. They answer every question well. By the end of the interview, the hiring team is nodding — “this one feels like a winner.” Then they get hired. And within a few months, the truth starts to show. The pipeline is thin. Prospecting is inconsistent. Rejection slows them down. Follow-up gets soft. The same person who sold you so well in the interview cannot seem to sell consistently in the role. This is where most companies get sales hiring