How Your Sales Team Can Write Emails That Win New Customers
As a sales manager, you have most likely been tasked with writing and sending sales emails, and you know how easy it is to get discouraged. You spend all day crafting an email and sending it to hundreds (or even thousands) of customers. Then, you only get a handful of responses. And not many of those leads turn into sales. If that situation sounds familiar, you may feel skeptical about the effectiveness of sales emails, wondering if your sales team’s efforts would be better spent on a different sales tactic (like cold calling). However, sales emails can be effective if
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