Why “Always Be Closing” Advice Will Cause Your Salespeople to Fail
If you have worked in sales for a while, you have probably heard of “ABC:” Always Be Closing. If you have never heard of it, it simply means that the sales process should be focused on closing deals. This advice is often given to salespeople by managers in the hopes that it will motivate them to close more sales. Some sales managers even write a sales script centered around the “ABC” approach and require their salespeople to use it with every customer. At first glance, “Always Be Closing” may seem like a sound tactic, and it is true that it was
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