The Most Important Sales Skill
The most important sales skill, which can be developed through sensitivity and training, is the ability to listen. Sounds easy, but a study conducted in the financial services industry found that in a typical sales call, the salesperson spoke a whopping 80% of the time. Why? Salespeople get pumped up, nervous and they want to make sure to get all the material covered. Trouble is, 80% is not collaboration . . . it’s domination . . . and customers do not like it. A well-trained listener can also pick up subtle emotional signals and buying is all about emotions. There is
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