In the world of sales recruitment, businesses are constantly trying to find the candidates that are most likely to successfully close sales and outperform their competitors. Unfortunately, many companies find out too late that their current sales hiring methods fall short when it comes to finding sales candidates who can really perform well in their sales environment. Some companies like to interview and test for cold call reluctance. They theorize that if a person is shy about making calls, he or she should not be selling for a living. However sales is about more than just cold calling, so this conclusion