Salespeople make or break your business. It’s that simple. So the stakes are literally (business) life and death when it comes to hiring a salesperson. Yet it is shocking how many bad salespeople there are and how casual many companies are about the process of selecting them. One of the problems is that hiring managers and/or business owners often do not appreciate just how much damage just one bad salesperson can do, or how remarkably valuable one good salesperson is. Like the proverbial frog in water that is slowly turned up to the boiling point, the damage takes time, but once it reaches the boiling point, it can be catastrophic.
Let’s look at the cost of a bad salesperson.
Dr. Christopher Croner and Richard Abraham are authors of Never Hire a Bad Salesperson Again and developers of the proprietary and patented sales assessment test, The DriveTest™, for sales candidates. To experience the difference of the DriveTest, contact us today!