How to Train Your Salespeople to Handle Customer Objections
Customer Objections Kill Deals It might seem obvious, but there is great value in identifying the exact point at which most sales deals fall through. Deals rarely fail because of a weak approach or a lack of demonstrated value. If a potential client has been qualified as a legitimate sales opportunity, the most likely point of failure will be when that client raises an objection. How a salesperson responds to the client’s objection will make or break the deal, so it is critical that he respond in the right way when objections inevitably arise. Objections can be intimidating, so you
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