Why Good Salespeople Hate Cold Calling
There seems to be no such thing as a salesperson that loves cold calling. Selling to strangers over the phone requires salespeople to go against their basic human instinct to avoid social rejection (again and again). And no one is as ruthless at doling out “no’s” as that faceless receptionist who is fed up with sales calls. At best, cold calling is a necessary evil in the eyes of salespeople and at worst it is a waste of time, money and effort. Still, cold calling remains a pillar of sales prospecting methodology and as a sales manager; you would probably
Read More