Hunters VS Farmers: Why You Need Both on Your Sales Team
Are you experiencing slow sales growth, or are you witnessing a dramatic decline of new clients? If so, then you may have your sales team stacked with only one type of sales representative. Building the right sales team can be tough. You need salespeople who can hook new clients and recognize potential leads, but you also need sales representatives that know how to transform a new client into a repeat buyer. There are two kinds of successful salespeople: Hunters and Farmers. Both are needed to grow and maintain sales. If you’re only hiring one of these, then you need to
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