Quick answer: Sales assessment pricing can range from free to about $500 per candidate, or $1,800 to $50,000+ per year for subscription plans. A validated, sales-specific assessment typically runs $150 to $350 per candidate. But the per-test price can be insignificant if you aren’t looking at the bigger picture. I’ve been asked “what cost the assessment cost?” for 20+ years. It is almost always the first question, and it is almost never the right one. Not because cost doesn’t matter. It matters enormously. But because the way most buyers frame the question – per test – leads them to compare