The DriveTest is the only pre-employment sales test available that helps you determine whether your candidates have the most critical personality trait for success in sales: Drive.


The Production Builder sales assessment test provides specific suggestions for improving your current team's skills based on each salesperson's unique personality profile.


Underperforming salespeople are perhaps the greatest cause of frustration to sales executives and financial loss to business owners. This book provides a step-by-step hiring process, including interview questions to identify high Drives sales candidates.

About Us

How We Got Started

SalesDrive was founded by Dr. Christopher Croner and Richard Abraham. Mr. Abraham has run several, large companies that have been highly dependent upon the productivity of their sales forces. The single biggest frustration he faced whether running a company or directly managing the sales force was selecting sales candidates who interviewed well, only to flame out when placed on the line.  Depending upon the business, the monetary loss in terms of time, management and opportunities lost easily exceeded six figures per setback, sometimes much more.  The right formula remained elusive until he began to focus on the personality traits that were, perhaps, common to most high producing salespeople.

At this point, Mr. Abraham partnered with Dr. Christopher Croner, a psychologist who had been conducting extensive research on salespeople. Dr. Croner’s mission was to track down the answer to the following question: “Are there personality characteristics common to high performing salespeople that cannot be taught … they either have them or they don’t?” Dr. Croner reviewed over 80 years of academic research on this topic as well as his own work in conducting intensive behavioral interviews with both sales candidates and current highly successful producers. He came back with the following conclusions.  There are three innate personality characteristics that high performing salespeople usually share. 1. Need for achievement. 2. Competiveness. 3. Optimism.  All three are essential, and none of these can be taught, which is why sales training often falls flat since it has little impact on a trainee who does not possess this basic personality foundation.  The three traits came together to form a master characteristic called Drive.

wp-aboutusMr. Abraham then asked Dr. Croner what test or process sales managers could use to identify these traits in candidates. Unfortunately, Dr. Croner had examined almost all the well-known tests on the market, and while there were any number of good, general personality tests available, none of them, in his opinion, focused on these three traits with the intensity and, therefore, the validity, he could endorse.  Mr. Abraham then asked Dr. Croner if they could develop their own test.  He said yes, and after three years of research, development and validity testing, they rolled out the DriveTest™, which has been widely accepted and praised by our clients as a very precise and effective means of identifying candidates (and in some companies, incumbents), who possess the three characteristics necessary to train and deploy a high performance salesperson.

Dedicated to Drive

Today, SalesDrive is the world’s only sales testing and assessment organization exclusively dedicated to helping companies in virtually every sector select and hire Driven salespeople. Our assessment specialists leverage over 80 years of research in the personality traits of high-performing salespeople and now serve over 300 companies worldwide.

We provide 2 key services to our clients:

  1. Our flagship offering, the DriveTest, is a sales test used by companies around the world to identify candidates with the critical, non-teachable personality traits for top producers, collectively known as Drive.
  2. Companies also rely on our Production Builder©, a powerful diagnostic for business owners, sales managers and trainers to help determine their current team’s strengths, as well as specific areas for targeted improvement.


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What Our Clients Are Saying…

The DriveTest is a very useful tool for hiring sales people. The results are easy to interpret and give hiring managers and HR interesting insights into characteristics of their potential hire.

Joanna BlochHR and Benefits ConsultantCompugen Inc


SalesDrive is a key component in the hiring process of Sales Professionals at Traffic Tech, Inc. I have used SalesDrive for many years to assist me in identifying the key personality traits of prospective candidates. SalesDrive assist you in making educated hiring decisions, while reducing the unnecessary expense of hiring the wrong candidate. I consider SalesDrive to be an invaluable resource

Mark SchieleVice President of Sales & Marketing- USATraffic Tech, Inc.


Get in Touch With Us


(866) 972-5373


SalesDrive’s assessments offer very helpful guidance in our sales candidate hiring process.  We have been very pleased not only with the testing process but also with SalesDrive’s dedication to customer service and ongoing support.
Kelly Wittrock, PHRTalent Acquisition ManagerVerifications, Inc.
What Our Clients Are Saying...
Since incorporating the DriveTest as part of our pre-employment process, our organization has been better equipped to identify and hire talent. The DriveTest helps us pinpoint key characteristics of a successful sales person that may be overlooked in the normal interview process.
Kristen BodoHuman Resource ManagerVeeam Software Corporation
The SalesDrive Assessment has proved to be invaluable in helping us qualify those candidates who are uniquely suited to work here.  SalesDrive is the most important tool in my selection tool kit for evaluating sales professionals.
Bobbie LyonsHuman ResourceRouse Properties