Hiring managers today face an overwhelming challenge: how to separate the sales candidates who will actually hit their sales targets from those who only look good on paper. Interviews alone rarely cut it—candidates polish their stories, rehearse answers, and sometimes know exactly what you want to hear. That’s why structured assessments have exploded in popularity. But not all assessments are created equal. The two most common approaches are sales skills assessment tests and personality questionnaires. While both can provide useful insights, they measure very different things. Understanding the distinction could be the difference between building a championship sales team—or dealing

Recently, Dr. Chris Croner, author of the book Never Hire a Bad Salesperson Again, was interviewed by startup expert, Jeff Hyman from Startup Therapist. In this interview Dr. Croner and Hyman discuss the three essential traits that salespeople must possess in order to be successful in sales. If your startup is planning to hire salespeople, this video is a must watch! Dr. Chris Croner and Startup Therapist Video Interview was last modified: November 19th, 2015 by Dr. Chris Croner