No two salespeople are alike. Some, with their outstanding Drive and bountiful charisma, shine bright and consistently exceed management’s expectations. They seem to have a natural talent that helps them land big accounts and bring in revenue.  Others may have great potential, but they need that extra guiding push to meet their sales goals due to personality or skill level.  Regardless of the makeup of a sales team, everyone can benefit from motivation and proper incentives.  The problem with choosing when and how to motivate sales teams occurs when sales managers approach individual salespeople and their needs as if they