Sales is unlike any other job in business, because rejection is ubiquitous. Accountants do not get rejected each day, even if we do not like their numbers. Writers do not get rejected by their words. And, for the most part, though people who work in the same office day in and day out may argue, they are not exposed to the constant stream of invalidation that salespeople experience as a natural part of their jobs. Rejection is naturally difficult to handle. In the most basic sense, it is the feedback that lets you know that you have done something wrong