As a sales manager, you are the link between the decision makers at the head of your company and the salespeople doing the daily work on the ground. Your job is to see the big picture from the leader’s perspective, understand it and communicate it to your team. You also have to understand the day-to-day reality that your team faces, how it relates to the big picture, what works and what does not and communicate it to the leadership. Managing a sales team is a challenging job, and it can be easy to lose sight of your purpose in the