The importance of an efficient sales team should be evident whether the company deals in distribution or wholesale. This is because the sales team is what links the products to the customers. The clients could be separate individuals or whole other companies. Whatever the case, their purchases are directly related to the sales team performance. Hence, any company worthy of flourishing should carefully measure their sales team’s performance using KPIs and metrics. The following are some useful key sales metrics one could use to gauge where their sales team needs improvement. This could help a business expand better and smoothen