In today’s highly competitive business world, a lot of effort and ingenuity is required to close a sale. It is one thing to attract prospective customers, but sales closure is a whole new ball game. If your sales team is struggling to convert leads into paying customers, it might be that they need to learn some sales closing techniques that work in today’s competitive world.  What Are Sales Closure Techniques? Anyone who has been in the sales and marketing field for long enough understands that “closing the sale” is all about convincing your leads to buy whatever service/product you are