How to Ask the Right Interview Questions to Identify a Sales Candidate’s Listening Skills At SalesDrive, we focus on how to effectively hire sales reps for your company. While our goal is to help you find salespeople that possess Drive and ambition, we also understand that there are other skills that matter. At the top of this list is listening. Let us take a look at the importance of active listening — what it is, how you can identify good listeners and avoid poor ones. What is active listening? Active listening means listening with all of your senses. It requires