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two business people interviewing a salesperson using an assessment and behavioral interview to avoid costly sales hiring mistakes
Sales Assessments

5 Ways CEOs Can Stop Wasting Money on Sales Hiring Mistakes

Hiring salespeople should feel like an investment with a clear return, not a roll of the dice. The fastest way to protect your budget is to build your sales hiring process around what actually drives top performance – a salesperson’s natural Drive.  Drive is the trio of non-teachable traits that separates consistent producers from everyone else: Need for Achievement, Competitiveness, and Optimism. The right sales hiring tool helps you screen for these traits early, structure better interviews, and reduce costly mis-hires. Below are five practical moves you can make today to reduce turnover, ramp faster, and staff your team with
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AI recruitment process flowchart screening candidates
Sales Interviewing & Hiring

AI in Sales: What AI Can’t Fix in Sales Hiring

The rapid adoption of AI in sales has transformed how teams prospect, personalize, and manage data. But while AI can write outreach emails, suggest next steps, and automate follow-ups, it can’t fix a fundamental problem: hiring the wrong salesperson. AI in sales hiring doesn’t solve poor judgment, it scales it. When the wrong person gets the job, AI only multiplies the failure. Tools don’t close deals, people with Drive and resilience do. The Limits of AI in Sales Recruitment AI is excellent at pattern recognition. It can scan resumes, analyze speech, and compare performance metrics. But AI doesn’t truly understand
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Sales Assessments

Hiring the Best Sales Talent [Updated for 2025]

Whether your star salesperson has left the company unexpectedly or you are launching a new product or service and need to boost sales quickly, rushing to hire a new salesperson almost always ends up being an expensive mistake. If you have dealt with the hiring process before, you know how easy it is to fall into the trap of hiring a candidate who seems talented and energetic but ends up woefully under-performing. Every time this happens, you are back to scrambling to find a replacement and wondering how you can make better hiring decisions in the future. However, chances are
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Avoid-Sales-Hiring-Mistakes
Sales Interviewing & Hiring

Interviewing Salespeople? Avoid Making These 7 Common Mistakes

As a sales manager, you likely already know that bad hiring decisions can negatively affect your team’s morale and your career. But did you know that those decisions can also be incredibly costly? It is true. One CareerBuilder survey of various companies showed that 41% reported losing at least $25,000 due to a bad hiring decision. The same survey showed that 25% of companies reported losing over $50,000. That is a lot of money to throw away, especially when there are simple steps you can take to prevent costly hiring decisions. So if you have dealt with many bad hires,
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sales manager interviewing a sales candidate
Sales Interviewing & Hiring

The Sales Manager’s Interview Guide [Updated 2025]

Navigating the sales interview process to source top talent is a pivotal yet frequently overwhelming responsibility for managers. Without thoughtful structure, critical factors get overlooked when assessing candidates in the moment. This leads to making misinformed hiring decisions that negatively impact sales results and turnover rates. Establishing and executing sales interview techniques tailored to reliably identify competencies proves essential. This guide provides a strategic framework to optimize your sales recruitment best practices from first screening calls to final round interviews. We empower managers with the tools to qualify skills, mindsets, and fit accurately and efficiently. Learn to craft structured inquiry
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man on ipad planning sales interview
Sales Assessments

5 Key Personality Traits You and Your Sales Assessment Should be Measuring

 We know that individuals with Drive make great salespeople, but there are a number of other traits that complement Drive and are important to consider when looking to hire top-producing salespeople. These are sales traits that you just cannot identify from an interview alone. That is why it is critical to start out with an assessment that measures Drive, because coaching salespeople after hiring isn’t always the best way to find success. Keep the following five sales traits in mind during your next performance reviews or sales assessments to help you identify high-potential salespeople. Five Traits of Successful Salespeople 1)
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