The DriveTest is the only pre-employment sales test available that helps you determine whether your candidates have the most critical personality trait for success in sales: Drive.


The Production Builder sales assessment test provides specific suggestions for improving your current team's skills based on each salesperson's unique personality profile.


Underperforming salespeople are perhaps the greatest cause of frustration to sales executives and financial loss to business owners. This book provides a step-by-step hiring process, including interview questions to identify high Drives sales candidates.

3 Life Lessons Applied to Hiring Salespeople

iStock_000011752270SmallAs in any field of endeavor, we can often raise our game as hiring managers by practicing the rules we have learned in other areas of life. Here are three key life lessons as applied to the challenging, but rewarding, discipline of hiring high-potential salespeople.

1. Actions speak louder than words. Many sales candidates are skilled at telling the interviewer exactly what he/she wants to hear. Of course, the reality underneath the surface may be very different. Our job is to identify candidates who are truly driven to succeed. To do so, we need to dig into the candidate’s responses to get many real examples of consistent patterns of behavior over time.

2. Preparation is key. Hiring managers frequently succumb to the temptation to “wing” the interview, filling the time with friendly banter, asking whatever questions come to mind. This leaves the precious interview time open for the candidate to fill it with lofty promises and puffery. We need to come to the interview prepared, with specific, challenging questions, ready to get the information we need to make an informed hiring decision.

3. Patience is a virtue. It can be very tempting to fill an open territory quickly with a warm body. However, hiring a salesperson without proper scrutiny will typically make our problems worse, frustrating more customers and closing fewer deals. We need to take the time necessary to find candidates with the motivation and experience necessary to succeed in the role.

Although following these rules takes discipline, our diligence will be rewarded with higher production and far fewer headaches. Of course, many other life lessons can apply to hiring salespeople as well. Please let us know if there are any others you follow.

Dr. Christopher Croner and Richard Abraham are authors of Never Hire a Bad Salesperson Again and developers of the proprietary and patented sales test, The DriveTest™, for sales candidates. For more information, click here.


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What Our Clients Are Saying...
Since incorporating the DriveTest as part of our pre-employment process, our organization has been better equipped to identify and hire talent. The DriveTest helps us pinpoint key characteristics of a successful sales person that may be overlooked in the normal interview process.
Kristen BodoHuman Resource ManagerVeeam Software Corporation
The SalesDrive Assessment has proved to be invaluable in helping us qualify those candidates who are uniquely suited to work here.  SalesDrive is the most important tool in my selection tool kit for evaluating sales professionals.
Bobbie LyonsHuman ResourceRouse Properties