Writing a Job Ad That Attracts Top Salespeople
The first step in writing a job ad that attracts top-performing sales candidates is to get the word out to the market that your organization, and the job itself, is Drive-centric.
Research shows that top producers share an innate personality trait called Drive. Drive consists of three non-teachable personality traits: Need for Achievement, Competitiveness and Optimism. And while Drive cannot be taught, there are several things you, as a manager, can do prior to hiring to attract and identify those candidates who truly have the Drive needed to succeed in sales. And it all starts with writing a job ad that speaks directly to high-performance salespeople.
In this course, you will learn:
- The difference between a Drive-neutral ad and a high-Drive ad.
- Language to use when writing your own high-Drive job listing to attract top producers.
- A worksheet with guidance for crafting your job listing.