Of course, sales experience is a great indicator of whether a candidate knows how to sell, especially within your industry. But, experience alone does not tell you whether the candidate will perform well for you.

In this 6-minute video interview excerpt, with David Domos of WhyBuyFromYou.com, Dr. Chris Croner shares his research on the important questions that more sales managers should be asking when hiring sales candidates.

These questions include:

  • Which is more important to sales success…industry experience or Drive?
  • Do high-Drive salespeople need training?
  • Does the candidate fit into the sales eco system?
  • What type of testing works best for sales candidates?

The answers might not be as obvious as you think. Watch this video to learn which factors you should be considering when hiring salespeople, which you may not be thinking much about right now.