The DriveTest is the only pre-employment sales test available that helps you determine whether your candidates have the most critical personality trait for success in sales: Drive.


The Production Builder sales assessment test provides specific suggestions for improving your current team's skills based on each salesperson's unique personality profile.


Underperforming salespeople are perhaps the greatest cause of frustration to sales executives and financial loss to business owners. This book provides a step-by-step hiring process, including interview questions to identify high Drives sales candidates.

What is the Difference Between Selling and Producing?

The answer to this question drives to the very heart of the difference between salespeople who just sell and salespeople who actually produce.

Selling is a process.  Depending upon the situation the process can be simple or complex.  Virtually anyone can study and follow a process.

Producing is an outcome. It is an achievement.  It is the ultimate goal of any business and any person in business . . . to produce and to be compensated for that production.

Many salespeople . . . far too many . . . feel like they have had a good day when they have been preparing to sell or even selling itself.  But that is not a good day, not for the business owner who only gets paid if a transaction is closed, or for the salesperson if his/her compensation is tied to performance.

People high in Drive know this distinction. They never confuse effort with production . . . ever.  They drive themselves relentlessly to produce since production is the only true measure of achievement in the minds of real producers.  That is why it is mission critical for hiring managers to recruit only people who have the aptitude to produce.  The question is not so much . . . “Can they sell?” It is . . . “Will they sell?”  Real producers are the most valuable business people in the world.

To learn how you can weed out sellers and only hire producers, click here.

Dr. Christopher Croner and Richard Abraham are authors of Never Hire a Bad Salesperson Again and developers of the proprietary and patented sales test, The DriveTest™, for sales candidates. For more information, click here.

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What Our Clients Are Saying...
Our first year bookings were below $500,000. We hired SalesDrive and our second year bookings grew by 1400% and we’ve easily exceeded 350% growth in year 3.
Don LazzariVice President of SalesVocollect Healthcare
I love the science behind the DriveTest. It dramatically increases our odds of hiring sales winners.
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