Recruiters can be very helpful in finding sales candidates, but there is a catch. A recruiter is only as good as the client for which he/she works. In other words, hiring a recruiter can be helpful, but you cannot just lay off the responsibility and the work you still have to do to stock your team with sales winners.
It’s a little like working with your doctor. The best doctor/patient relationship is transparent and proactive. If we only talk to our doctor when we get sick, the results are not likely to be near as good as an ongoing, proactive dialogue.
Recruiters need input, guidance, attention and motivation beyond just the financial arrangement in place. They need to know what you expect and how much you care, on a regular basis, because they too are human beings with multiple priorities they are trying to manage.
So by all means consider as part of your recruiting team. Just remember that they need you as much as you need them, for the superior outcome you are both aspiring to achieve.
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Dr. Christopher Croner and Richard Abraham are authors of Never Hire a Bad Salesperson Again and developers of the proprietary and patented sales assessment test, The DriveTest™, for sales candidates. To experience the difference of the DriveTest, contact us today!
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