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For Sales Training & Development: Improve Your Sales Team with Methods Based on Their Personalities


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Have any of the following happened to you?

  • Your salesforce is not performing to expectations.
  • There is too much costly turnover.
  • Your best people surprise you and leave.

The Production Builder™ report provides a revealing way to intercede and begin to build a new and improved salesforce.

This additional training and development report is automatically generated with each DriveTest® assessment purchase for no additional fee.

Results Summary

This portion of the report is identical to the DriveTest® report and provides 1-5 scores for the core elements of Drive (Need for Achievement, Competitiveness and Optimism) as well as Confidence, Persuasiveness, Relationship Skills and Organization. The sales roles of Hunter and Farmer are also scored.


Development Suggestions

This is the meat of the Production Builder™ report. This section includes a Sales Type profile based on each salesperson’s personality profile and DriveTest® scores. This information provides valuable data for training, coaching and managing your salesperson effectively.

There are four Sales Types to consider in this context:sales-people-types

  • Driver – These are individuals with a strong Need for Achievement, Competitiveness and Optimism. These salespeople have the innate motivation and resiliency essential for effectiveness in intense account acquisition aka Hunter sales roles.
  • Realist – These individuals are achievement-oriented and competitive with medium to low optimism. These salespeople generally need encouragement through mentoring, or being paired with high optimism team members.
  • Collaborator – These individuals are focused on attaining a good work-life balance. These salespeople can make effective contributions when teamed up with a more highly Driven “hunter,” salesperson or asked to manage existing customer accounts.
  • Believer – These individuals show strong optimism, which can help them overcome psychological challenges that others would not be able to handle. These salespeople can be useful, for example, in maintaining the team’s morale, but may not be able to sustain enough Drive to individually convert high hopes to closed sales.

Also included in the Development Suggestions portion of the report are specific action steps for managers to take to help their salespeople develop each core skill scored as “Average” or below.


View a Sample Production Builder™ Report

Start Improving Your Sales Team Today

  1. Test every salesperson on your team using the DriveTest® sales assessment and get your team’s cumulative Drive score.
  2. Review the Production Builder™ report for each salesperson to learn how to motivate and train high-potential B-players to reach the “A” level and how to best deploy important low-Drive team members based upon their unique personality profiles.
  3. Raise your team’s cumulative Drive score over time through natural attrition and improving your hiring process by incorporating the DriveTest® sales assessment and DriveTest® Report.

How to Get Started

1. Contact Us

When you are ready to begin testing, simply contact us to get your SalesDrive Assessment Dashboard account established. Account setup requires one business day. Once your account is complete, an assessment specialist will send you login information and a user guide. Assessments are then administers by you from your personal SalesDrive Assessment Dashboard.


2. Take The DriveTest® Assessment Online

The assessment is taken online and requires about 20 minutes to complete. It may be completed at home or at the office. The assessment is mobile-friendly.


3. Receive Assessment Results Instantly

When your candidate finishes the sales assessment, you will receive email notification that the results are ready to be viewed. Results are available on the SalesDrive Assessment Dashboard.

The Production Builder™ report is a great resource to use when beginning to train and develop your new and current salespeople. This report provides guidelines for mentoring and coaching suggestions based on the individual’s unique personality profile.

The DriveTest® report provides a starting point for understanding the high leverage variables important to selling successfully, but it must be applied in context to be maximized as a hiring tool going forward.

Both reports are included with each DriveTest® assessment purchase.



Our use of the SalesDrive assessments has been a positive factor in our team’s success. We use the results to pair individuals with differing strengths and styles. It’s been a great tool for our current sales team and for new people joining us.

Shelly Smith, SPHR, Director of Human Resources Gibson Insurance

Because of our demanding, fast-paced and highly entrepreneurial culture, my company requires that our sales professionals exhibit a certain potential that is not readily identifiable among all (sales) candidates. The SalesDrive Assessment has proved to be invaluable in helping us qualify those candidates who are uniquely suited to work here. SalesDrive is the most important tool in my selection tool kit for evaluating sales professionals.

Bobbie Lyons, Vice President, Human Resources Rouse Properties

The SalesDrive sales assessment test is a powerful tool we use to help our clients identify and hire sales professionals with enough drive to consistently open doors and close new business.

Cathy Caserza-Light ,CEO Assessment