With how fast the sales world is moving, sales performance hacks are more necessary than ever before.
There are always new competitors popping up as well as new products similar to your own that are being marketed differently.
And that is why it is so important to find and utilize any advantages that will help your team save time and become more efficient at their daily tasks.
So to help your sales team continue to improve and evolve, here are 4 performance-enhancing hacks.
Our Top Sales Performance Hacks
1. Chew gum
Sure, chewing gum is great for keeping your breath fresh, but did you know that it can actually help improve your sales performance?
According to a recent study performed by St. Lawrence University, chewing gum can:
- Improve your memory
- Increase your overall alertness
- Improve reaction times
- Improve your ability to process new information
In that study, 159 participants were tasked with solving a slew of difficult cognitive tasks, such as memory challenges and dot matrix equations.
Of the 159 participants, half were given gum to chew prior to testing, and the other half did not receive any gum.
The study participants that chewed gum performed much better than the participants who did not, on nearly all of the tests.
This was due to heightened mental activity caused by chewing, which was shown to improve cognitive performance.
The other discovery, however, was that the brain-boosting benefits were only a temporary effect, lasting around 20 minutes.
Since you do not want your sales reps chewing gum while on sales calls, a great way to maximize this sales performance hack is to have your reps chew gum before or during a training session.
That way their alertness and memory levels are at their peak, and they can process and retain information more effectively.
2. Set goals daily
If your sales team is achieving its goals regularly, then you are probably already setting goals daily.
But if your team is struggling and you feel like there is room for improvement, then maybe it is time to start setting goals more often.
This strategy works because setting goals daily keeps you and your team focused and on the road to success.
Here is a simple exercise that can help with setting goals each day:
- Grab a pen and notepad and take a few minutes at the start of every morning to write your top 10 goals.
- After you write a goal, make sure to set a specific deadline for each one. For example, if it is a financial goal, write down that you want to improve your sales team’s results by X% by a specific day, month and year.
Ask your sales team to do this each day and avoid looking back at the previous day’s goals.
At first, writing 10 specific goals with specific deadlines may seem challenging, but as your team continues to write down their goals every day:
- They will begin narrowing down the priorities that will help them reach their sales goals
- They will feel more focused and motivated throughout the day
- They may discover creative new approaches to help them reach their goals more effectively
By having your sales team spend a few quick minutes every day to “program” their minds for success, they will feel less burdened by daily tasks, and they will be able to handle challenges with greater ease as they come.
3. Sniff some peppermint
Yes, you read that right.
According to research from Wheeling Jesuit University, inhaling the aroma of peppermint can help improve cognitive abilities.
The simple aroma of peppermint was shown to improve memory and attention spans, while also increasing alertness and energy levels.
So how can you take advantage of this sweet performance hack?
Place some peppermint air fresheners around the office or provide fresh mint leaves in the kitchen to give your salespeople’s brains a boost. You can even combine this with tip number one (above) and chew some peppermint gum!
4. Become best friends with your CRM
A Customer Relationship Management (or CRM) system allows your sales team to efficiently keep track of vital information collected from your prospects, leads and customers.
With the help of CRM software, you can store important data such as contact information, specific account information and other notes all in one spot.
That way, your team does not have to worry about losing track of vital information and you and your salespeople can quickly access all of it whenever needed.
Many sales reps, however, are hesitant to use CRM software for several reasons, including:
- The perception that it is just one more step in the sales process
- A lack of enforcement by management to utilize this tool
- Not having a set procedure
- A simple lack of understanding how to use it
Whatever the reason, remind your sales team that using a CRM tool will help them use their time more efficiently, thus allowing them to focus on larger sales goals.
Sell your team on the idea of CRM software by showing them how using this tool can help improve their sales results and work more efficiently.
Let your salespeople try out the CRM software while you guide them through the process, and if possible, show them some positive results from using the CRM (such as a boost in personal productivity or sales).
With this sales performance-enhancing hack, you and your reps will never need to dig through an old-school Rolodex or poorly-organized spreadsheet ever again.
By getting your sales team to spend a little time upfront to gather and enter customer information into one system, they are saving tons of time in the long run, allowing them to focus on their overall sales performance.
Now that you know a few quick “hacks” to help improve your team’s sales performance, remember to focus on specific goals.
In addition, make sure you and your team take advantage of the extra time and/or the boost in productivity that you are getting from these helpful tips.
Even if you are only saving an hour every day, that adds up to over six weeks throughout the year—and that is a lot of valuable time that you can spend growing other areas of your business.