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866-972-5373 Account LoginSolutions for CEOs & Business Owners
Stop losing money on sales hires who can’t sell. The DriveTest® helps CEOs and business owners spot real talent before the offer goes out.
Trusted by CEOs at 1,500+ companies -- Saas, manufacturing, financial services, real estate
99%
CLIENT SATISFACTION
1,500+
GLOBAL CLIENTS
150,000+
Assessments Administered
30,000+
Top Producers Identified
It’s likely your hiring process
You hired them. You trained them. You paid them for a year. And they didn’t sell. Sound familiar?
If you’re a CEO or a business owner, you’ve had this conversation more than once. The candidate looked great on paper. The interviews went well. Six months in, the pipeline’s empty, the excuses are creative, and you’re staring at another six figures gone.
If your salespeople aren’t producing, you probably hired the wrong ones.
The DriveTest® is a sales hiring assessment used by CEOs and business owners to identify revenue producers before they’re on your payroll.
Not whether they’re charming. Not whether they tell good stories. Whether they’ll actually sell for you.
The Problem
Here’s the part nobody likes to admit.
Resumes show where someone worked. They don’t show whether that person produced. Anybody can ride a hot territory or coast on a senior rep’s leftover pipeline. The title on LinkedIn doesn’t tell you who carried the number.
Interviews are even worse. Salespeople are paid to persuade strangers in 30 minutes. That’s literally the job. So when a candidate sits across from you and tells a great story, you’re watching them do exactly what they were trained to do. It’s not a lie. It’s a sales call. And you’re the prospect.
Personality tests don’t help much either. Most of them measure things that don’t matter. “Outgoing” doesn’t pay the mortgage. Plenty of quiet people crush quota. Plenty of friendly people can’t pick up the phone twice in a row after being rejected.
What It’s Costing You
Every loop costs you. A bad sales hire isn’t just the salary.
It’s benefits, onboarding, training, your manager’s time, the leads they wasted, the deals your competitor closed, and the year you spent waiting for it to click.
When you add it up honestly, you’re well past six figures per mistake. Make three of them in a year and you’ve burned a small acquisition.
That’s the real cost. And it’s the one you can stop paying.
What The DriveTest® Measures
The DriveTest asks the question CEOs actually care about. Not “are they nice?” Not “do they have ten years of experience?” Just – do they have what it takes to actually sell? Three traits matter most, and you cannot coach any of them in.
They get a goal, surpass it, and then set a more challenging goal. They are internally motivated to achieve, not merely externally managed to perform.
They hate to lose and love to win. They compete against the quota, the market, the prospect’s objections and their own previous performance. All that matters is results.
They recover from rejection. Don’t take it personally. They hear “no,” reset quickly, and pick up the phone again. And again. And again. Because every “no” is that much closer to a “yes.”
Plus Teachable Sales-Skills: Confidence | Persuasiveness | Relationship Skills | Organization
How it works
Invite your candidate (or current rep) to complete the DriveTest online.
About 20 minutes. Forced-choice format with built-in distortion checks - surfaces real tendencies, not the answers candidates think you want.
You receive trait-level scores, sales-specific skill scores, consistency information, hiring-role insight and tailored interview questions.
Use the report's interview questions to challenge the candidate's risk areas before you commit salary, leads or onboarding.
What You Get
Read it in five minutes. Color-coded 1-5 scale.
Tailored interview questions for the candidate’s risk areas.
Consistency check that flags candidates trying to fake their answers.
–> Trait-level scores for the three Drive pillars
–> Skill-level scores for confidence, persuasion, relationship and organization
–> Hunter / Farmer role-fit insights
–> Behavioral interview questions tailored to score
–> Consistency check for faking
Who It’s built for
Especially useful for CEOs and business owners hiring revenue-responsible roles:
Also used for:
Evaluating your current sales team - to understand who needs coaching, who may be miscast, and who has the raw Drive to produce more with the right support. (That's the Production Builder report - included with each test.)
Not a Generic Personality Test
Let’s be honest about what “best tool for hiring salespeople” actually means. It’s not the one with the slickest dashboard or longest questionnaire. It’s the one that helps you predict real sales performance before you hire. Most assessments are corporate HR products with sales words stapled on. The DriveTest was built – and validated – specifically for sales hiring. If you want to hire top salespeople on purpose instead of by accident, you need data before the offer goes out. Not a feeling. Not a vibe. Data. The DriveTest gives you that.
| The DriveTest | Generic Personality Tests | |
|---|---|---|
| Built specifically for sales hiring | ● | 🚫 |
| Forced-choice format that's hard to fake | ● | ◑ |
| Distortion / consistency checks | ● | ◑ |
| Tailored interview questions per candidate | ● | ◑ |
| Hunter vs. Farmer role fit | ● | 🚫 |
| Validated against real sales performance | ● | 🚫 |
| 20-minute candidate experience | ● | ◑ |
| EEOC-compliant | ● | ◑ |
| Personality trait scores | ● | ● |
Pricing
The math is honestly not complicated. If this helps you avoid one bad hire a year, it pays for itself ten times over. Most of our clients avoid more than one bad hire a year using The DriveTest. That’s why CEOs treat it as a financial control, not an HR tool. It sits between your gut and your payroll, and it has a much better track record than your gut.
The Larger Point
Sales accountability isn't a coaching problem. It starts before the offer letter.
Think about it. Every "why aren't you hitting quota" conversation is harder when the rep was the wrong hire on day one. You're not coaching them up. You're trying to coach in the part that was supposed to already be there. That part doesn't get coached in. Ever.
When the people you hire actually have drive, the conversations flip. You stop asking why they didn't sell. You start asking how to help them sell more. Pipeline reviews get sharper. Forecasts are believable. The whole rhythm of the sales floor changes, because the floor is full of people who want to be there.
CEOs who hire sales reps with high-Drive tell us the same things over and over:
Sales goals stop feeling like a hope. They start feeling like a plan.
Reviews
Why CEOs Trust SalesDrive
SalesDrive has been doing this for over twenty years. Helping more than 1,500 companies across SaaS, manufacturing, distribution, financial services, professional services, you name it. The DriveTest works because it does one thing really well: it tells you, ahead of time, who's going to produce.
You don't need another vendor adding complexity. You need a filter that protects your bottom line, catches problems before they're on the payroll, and points you toward the people who will outwork your market. That's what this is. And that's why CEOs make it a non-negotiable on every sales hire.
Brian HuntCEO, Kore1 Technologies
“As an early stage company, every sales hire is critical. SalesDrive is a useful tool in our arsenal to help determine whether sales candidates are true hunters and glass eaters. So far, it has been 100% reliable. We utilize SalesDrive with all candidates prior to in-person interviews.”
Eric GrossmanCEO, NextHealth Technologies
Jonathan StaubCEO, TEGUAR Corporation
“The SalesDrive Assessment is a very accurate and cost effective tool to hire the right sales professional. I highly recommend the service and the process prescribed by Dr. Croner.”
Rick SeymourCEO, CSI: Palm Beach
Brian HuntCEO, Kore1 Technologies
“As an early stage company, every sales hire is critical. SalesDrive is a useful tool in our arsenal to help determine whether sales candidates are true hunters and glass eaters. So far, it has been 100% reliable. We utilize SalesDrive with all candidates prior to in-person interviews.”
Eric GrossmanCEO, NextHealth Technologies
Jonathan StaubCEO, TEGUAR Corporation
“The SalesDrive Assessment is a very accurate and cost effective tool to hire the right sales professional. I highly recommend the service and the process prescribed by Dr. Croner.”
Rick SeymourCEO, CSI: Palm Beach
Ready to Stop Repeating the Same Sales Hiring Mistake?
Your next bad sales hire is already in your candidate pile. The DriveTest helps you spot them before the offer goes out, so you can put your money behind the people who will actually drive sales.
Questions CEOs Ask
The DriveTest® is a sales hiring assessment designed to help you objectively identify and hire high-performance salespeople. The DriveTest® measures the most critical personality traits shared by all top-producing salespeople: Drive, Need for Achievement, Competitiveness and Optimism. It also scores sales-specific skills like confidence, persuasiveness, relationship skills, and organization. This core aptitude is required for success in sales and The DriveTest® will tell you whether your candidates have this aptitude– or not– before hiring.
CEOs, business owners, sales leaders, and hiring managers who hire salespeople or evaluate current sales teams who want to avoid costly hiring mistakes should consider using the DriveTest.
That said, the DriveTest may not be the right fit if you only want a basic personality profile, aren’t hiring salespeople or are not willing to use the assessment as part of a structured hiring process.
Personality tests measure broad behavioral preferences like “outgoing” or “agreeable.” The DriveTest is built specifically for sales hiring and measures the traits tied to actual sales production. It also includes distortion checks designed to reduce candidate faking.
Yes. A lot of CEOs run the DriveTest on their current team to figure out who needs coaching, who’s underused, and who might perform better in a different role. The Production Builder™ report, included with each DriveTest, was designed exactly for that.
Use the DriveTest before making an offer, ideally after an initial screen but before the final interview. That gives you objective data before you commit salary, leads, management time, and onboarding resources.
More than most CEOs think. Salary, benefits, onboarding, training, the manager’s time, the leads they wasted, the deals your competitor closed instead. Add it up honestly and you’re past six figures most of the time. The DriveTest is built to keep that number off your books. To calculate your hiring costs, check out our hiring cost calculator.
The DriveTest is especially valuable for hunter and new business development roles, but it also helps evaluate other high-accountability roles where sales aptitude, goal pursuit, competitiveness, and resilience matter.
You can run your first DriveTest today. No integration project. No long onboarding. Just better hiring on the next candidate who walks in the door. Get a free test now.
Lower your cost per hire as your usage increases
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