The Best Sales Assessment Tool Depends on What You Need to Measure Most companies do not fail at sales hiring because they use no assessment at all. They fail because they choose an assessment without first asking the harder question: What exactly are we trying to measure? A salesperson hired to generate new pipeline does not need the same evaluation as someone hired to manage existing accounts. A sales manager does not need the same assessment as an SDR. A relationship-driven account manager may succeed with a very different profile than a high-intensity new business hunter. And while many platforms